Simplifying document uploads

Submitting documents for a pending credit card application used to require customers to leave the digital experience and mail sensitive documents. I led the design of a mobile-first upload experience that simplified the process while accommodating more than 30 unique document scenarios. The new upload experience achieved a 43% completion rate, significantly increasing successful credit card applications.

Designing an AI-powered guide for one of life's biggest decisions. This project explores how AI can help people navigate one of the most complex financial decisions of their lives, buying a home.

Through developing a human-centered AI strategy, we explored how AI can help people understand their options, make informed decisions, and move confidently through the home-buying journey.

Role

Lead product designer

Focus

UX strategy, systems thinking, interaction design, prototyping

Company

Wells Fargo

The opportunity

How might we help customers complete a complex set of requirements without overwhelming them, or exposing the complexity happening behind the scenes?

The opportunity

How might we help customers complete a complex set of requirements without overwhelming them, or exposing the complexity happening behind the scenes?

Revitalizing a critical moment

When a credit card application was pending, customers were forced to leave the digital journey and submit sensitive documents through a physical mail-in process.

The new mobile upload experience allows customers to securely submit required documents and move forward with their application. The new experience achieved a 43% completion rate, helping more customers successfully complete the application process.

Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant

One experience. More than 30 scenarios.

Customers could be asked to submit very different combinations of documents—from tax returns and bank statements to proof of citizenship or income.

Rather than designing a separate flow for every scenario, I focused on identifying the patterns shared across them.

Breaking complex requirements into manageable tasks

Instead of asking customers to interpret a long list of requirements, the experience organizes document requests into clear, actionable tasks.

For example, a customer who needs to verify both citizenship and income can understand exactly what is required, upload the appropriate documents, and track their progress in one place.

Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant

Patterns built to scale

The solution needed to accommodate different document types, combinations of tasks, and states without requiring a new experience for every scenario.

I created flexible interaction patterns that could adapt across the different requirements while maintaining consistency throughout the experience.

Building for consistency beyond one experience

The patterns developed for document upload were designed with reuse in mind. I partnered with the design system to establish clear component guidance that could maintain consistency and accessibility as the experience expanded.

Begin with a task
Image of Wells Fargo's digital shopping assistant
upload a document
Image of Wells Fargo's digital shopping assistant
Image of Wells Fargo's digital shopping assistant
to complete the task
Image of Wells Fargo's digital shopping assistant

Closing thought

The upload experience achieved a 43% completion rate, helping more customers successfully complete their credit card applications.

Let's chat.

gabriellelichtig@gmail.com